Monday, December 7, 2009

Inspiring Fresh Ideas

Aletha VanderMaas and I have more than a few things in common- Jen shot each of our weddings, our first names both start with "A," we each have insanely cute dogs, both own an event planning business and share a love for Art's in Glen Arbor! Introduced through our fabulous photographer, Aletha and I chatted via email for two years before breaking bread in September this year.

As the owner and inspiration behind Pearls Events, in Grand Rapids, she is also the founder of Inspiring Fresh Ideas- a site dedicated to helping industry professionals market their own business. Aletha herself programs and designs both her Inspiring Fresh Ideas site, and her Pearls Events Blog.

One of our goals for A Day in May Events, is to actively blog to our readers and followers. Our problem was not an absence of content (my brain is oozing with ideas I want to share), it was a lack of inspiration. Our blog itself was great for personal use (we use Blogger) but it lacked the style/overall look I envisioned for A Day in May. Hence, a few weeks ago I emailed Aletha asking for her assistance.

I'm pretty computer savvy and understand the basics of web design however, Aletha saved me hours of time and frustration! I'd been shopping for a new template for the blog, but didn't know what to do next. Through Aletha's advanced knowledge and time saving techniques, we were up and running in a short time with a whole new look. Here is the change...

(I did not save a picture of the old blog therefore I am using my personal blog as an example- the formatting was the same for each. For an interactive comparison visit my personal blog here.)

If you are just starting your own business, or looking to branch out and want to learn the power of blogging and internet marketing, I would highly recommend Inspiring Fresh Ideas! Thank you so much Aletha for the "nudge" in the right direction! I'm thrilled that our work and vision is more effectively communicated to our audience!

Be sure to visit Inspiring Fresh Ideas and Pearl Events Blog for great resources and "Eye Candy!"


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